Intensive training, stamina and passion – endurance athletes have to invest a lot to enjoy that magic moment at the finishing line. And of course it’s worth every effort! For almost two decades, ERDINGER Alkoholfrei has been supporting athletes who give their all to achieve their goals and realize their dreams of finishing in the best-possible time. Every year, the isotonic thirst-quencher welcomes hundreds of thousands of runners, cyclists and triathletes as they cross the finishing line and shares with them the emotions of this unforgettable moment.
The route taken by the refreshing thirst-quencher to the thirsty athletes at the various venues may differ, but the starting point of the trip for this precious cargo is always the same: the brewery’s home in Erding.
It all started on a small scale: with a car and a small refrigerated trailer setting off from Erding to refresh athletes at small running and triathlon events.
Today, modern logistics ensure a smooth operation: with over 350 events a year, up to ten teams are on the road simultaneously at weekends.
However, many smaller events are still supplied by the ERDINGER Alkoholfrei vans and refrigerated trailers. Trucks are now used though for major running events to supply the venue with the precious well-chilled refreshment from Erding.
The finishing area of the venue is prepared on the day before the race: large inflatables and archways show athletes the way – the blue tents and umbrellas are always clearly visible from afar.
On the event day itself, the most important staff come into their own: promoters welcome the thirsty finishers with a smile and an irresistibly refreshing ERDINGER Alkoholfrei.
This is how people have come to identify ERDINGER Alkoholfrei: pure refreshment, a fantastic thirst-quencher, and regenerative enjoyment! More than one million athletes a year are rewarded this way at the finishing line of countless events.
ERDINGER Alkoholfrei is a partner of numerous major and prestigious running, cycling and triathlon events. These include the BMW BERLIN-MARATHON, the ITU World Triathlon Hamburg, the Vienna City Marathon, the Brighton Marathon and the Stockholm Marathon.